Press

BizBash

How Hybrid Events Have Evolved—and 9 Ways to Prepare for What's Next

If the budget allows, one popular pandemic-era trend can still be a great way to link the two types of attendees: at-home deliveries. It’s a practice the team at the event management company Zinc Agency leaned into for a recent hybrid event with celebrity chef Amanda Freitag, which had 30 in-person guests and 30 guests watching via a stream. “We had cameras set up throughout the entire venue, so guests not physically in the space still felt connected to the event. Then to really connect in-person and hybrid, we had curated meal kits sent to the virtual guests,” explains Zinc Agency co-president Will Steinberg. “So in the end, all the guests were able to network, interact, build relationships and enjoy an amazing meal.” Zinc Agency’s other co-president, Zachary Yabroff, adds that Zinc Agency has actually “launched an entirely new division of our business that is dedicated to sending these [curated kits themed around the experience] right to your front door.”

Newswire

Zinc Agency Launches Zinc Live

Zinc Agency, a leading provider of one-of-a-kind experiences showcasing world-class talent in sports, music, fashion, cuisine and more, is proud to announce the launch of a new division called Zinc Live. This division will be spearheaded by respected production specialists Rob Marish and Tim Archibald. Zinc Live will bring an enhanced lighting, camera, sound, digital and video media presence to both on-site and virtual productions.

Newswire

Zinc Agency and Footprint Sports & Entertainment Form Exclusive Partnership to Deliver Premium Experiences

Zinc Agency and Footprint Sports & Entertainment are proud to announce an international partnership that will provide world-class speakers and entertainment-related opportunities. Zinc Agency will be appointed as the official North American sales agent tasked to leverage the diverse client roster of Footprint Sports & Entertainment. The partnership brings together a pair of companies based in the two of the planet's best-known cities for entertainment, as Zinc is located in New York City and Footprint is headquartered in London.

Sports Business Journal

Agencies exploring creative ways to deliver experiences in uncertain times

“We’re recreating every model we had success with in live events into the virtual space, whether that‘s culinary or unplugged singer/songwriter sets,” said Will Steinberg, co-president of the New York experiential and hospitality firm Zinc Agency

BrightTALK

Co-President Will Steinberg Speaks at Virtual Events Webinar “Why You Need a Virtual Event Strategy”

"Don't think of it as a one off event, have a theme or feel to your virtual events that have a consistency throughout."

MEAWW - Media, Entertainment, Arts, WorldWide

What is Melissa King doing now? 'Top Chef' winner sold sauces and headlined cooking classes during pandemic

"Since winning Season 17, Melissa has been on her toes. Despite the pandemic, she has found herself neck-deep in projects, virtual cooking classes being one of them. She partnered with Zinc Agency to shoot live events that are more than just instructional videos. The interactive culinary demonstrations allow users to comment and engage in a Q&A session with Melissa. This aside, she runs King Sauce, a sauce and spice line and has launched a range of apparel as well."

Event Marketer

Co-President Zachary Yabroff speaks at the Event Marketer Conference, ‘The Virtual Event on… Virtual Events.’

“I think we have all been pleasantly surprised at how powerful virtual events are and even when we do get back to hosting in-person events, virtual experiences will be a prominent part of the event landscape.”

Vimeo

Lessons in virtual events

"There's going to be a hybrid model to come out of this where you can host an in-person event for 50 people while simultaneously livesteaming to another 500" Said WIll Steinberg, Co-Founder of Zinc Agency

PR Newswire

Zinc Agency Announces Partnership with Chef Amanda Freitag to Benefit God’s Love We Deliver and World Central Kitchen

“We couldn’t be more excited to partner with a tremendous chef like Amanda Freitag to deliver a one-of-a-kind virtual experience for our clients,” said Will Steinberg, Co-President of Zinc Agency. “And we are just as excited to be able to give something back by supporting the important work being done by God’s Love We Deliver and World Central Kitchen.”

Vimeo Blog

How to plan (and execute) a successful virtual event

We’re intentionally building a sense of exclusivity around our live streams, so it’s not like tuning in to an Instagram Live stream with thousands of other people. Those elements of connection have been really important.” Said WIll Steinberg, Co-Founder of Zinc Agency

Zinc Agency + WCPG

ZINC AGENCY & WCPG Launch Partnership To Create Virtual Experiences With Social Impact

“With our shared experiences, Harrie became a close friend instantly. The element of our experiences that I’ve always felt we were missing out on, is the ability to give back. I’m so excited about this partnership because we get to continue to build out the very best experiences both virtually and in-person (hopefully soon), but now we have a vehicle to help our clients align with strategic causes that will have a positive impact in the world”, said Will Steinberg, Co-Founder of Zinc Agency.

Food Connected Podcast

WIll Steinberg & Lonny Sweet chat on the current state of "hospitiality"

"We are really looking forward to the day when live in-person events are back, but we've recieved such overewhelmingly positive feedback from the virtual events, I'm positive that virtual events will remain a important tool in corpoate hospitality planning", Said WIll Steinberg, Co-Founder of Zinc Agency