Zinc is an agency focused on curating creative, one-of-a-kind experiences that leverage the power of talent in sports, music, fashion, the culinary world, theater, and any of life’s other passions. Zinc’s approach is to always deliver a truly memorable experience that allows our clients to build and strengthen relationships with their customers. We work hard to conceptualize unique themes, whether attached to a specific personality or aligned with a major event. From there, we ensure all the details are flawlessly executed with a turnkey approach to event management.

Zinc’s leadership team comes with more than 25 years of combined experience in the events and hospitality industries. Co-founders Will Steinberg and Zach Yabroff each bring their own unique and complementary sets of skills to the business. Prior to Zinc, Will was a co-founder at Goviva, an experience and hospitality company that was eventually acquired by CAA (Creative Artists Agency) to become CAA Premium Experience. Will oversaw the development of new products and headed up partner and talent management at Goviva, which is also where he met Zach, who was one of the company’s leading account managers, serving many Fortune 100 companies.  When Zach decided to start his own agency in early 2018, many of his clients followed, trusting him to handle all their event and experience needs. Will joined, too. Now, Will focuses on growing Zinc’s brand and product portfolio, while Zach leads sales for the agency.




Zinc provides turnkey corporate hospitality options at the biggest events around the globe. Our team carefully creates full experiences that include game tickets, hotel accommodations, event transfers, access to premium parties, meet & greets with celebrity talent, deluxe gifting, pre-event planning, and on-site event management.

Sample list of events:

  • Super Bowl
  • Kentucky Derby
  • Olympics
  • World Cup
  • Sundance Film Festival
  • CMA Awards
  • Aspen Food & Wine Festival
culinary programming

Culinary Programming

spike mendelsohn

Zinc produces more than 100 culinary-themed events annually. We partner with the world’s best names and venues to deliver once-in-a-lifetime experiences for our clients. Our team handles every element, from aligning with the right chef to venue selection, menu planning, culinary production, and gifting.

Sample list of culinary concepts include:

  • Celebrity chef curated dinners
  • Team building culinary class
  • Pop-up Events (host a chef in your office)
  • Cookbook signing & author events
  • Re-creation of popular culinary television shows
  • Brand ambassadors
  • Emcees & speakers
  • Digital content deliveries
talent-hosted events

Talent-Themed Events

gin blossoms

Often, the key to a successful event lies in being able to tie it together with a theme, and a major portion of Zinc’s advantages are our roots in the talent world on top of our proven track-record in event management. We listen extremely hard to our clients’ needs in order to develop a custom event concept, including the right personality. From concept to completion, our goal is to deliver to our clients a headache-free event and give their guests a once-in-a-lifetime experience.

Sample list of talent-hosted events include:

  • Fashion experience with a well-known designer
  • Top golf with a tour pro or celebrity instructor
  • Fantasy camp with a current or former athlete
  • Viewing parties with legends of the game
  • Private acoustic performance from a top artist
  • Private reading from best-selling authors
premium ticketing

Premium Tickets & Luxury Suites

hockey arena

Tickets and luxury suites have always been a core element of Zinc experiences. We put an emphasis on customer service and fulfillment, and we work with our clients on a one-to-one basis to ensure they have their choice of the very best options when securing tickets exclusively through Zinc.

Sample list of premium tickets and luxury suites include:

  • Ticket & tailgate experiences
  • Luxury suites hosted by a player
  • Ticket & pre-game meetings
  • Viewing parties with legends of the game
  • Group tickets & luxury suite with current player pre or post-game meet & greets

Talent Procurement

football players

Leveraging a well-known personality can help your event stand out. The critical element is ensuring the personality aligns well with your brand. Zinc will listen to your objectives and expertly recommend the perfect fit. We work within a variety of verticals including sports, culinary, music, lifestyle, comedy, business, thought leaders, and influencers.

Sample list of talent procurement:

  • Appearances
  • Keynote speakers
  • Private concerts
  • Brand ambassador & product endorsements
  • Digital & social content
client engagement consulting

Client Engagement Consulting


With the abundance of options in the marketplace, creating a plan to make sure your key customers are taken care of can be a daunting task. Zinc will work within your budget and needs to provide an annual or semi-annual road map for all of your client engagement events. We’ll also help put together a calendar of events that will allow your team to be proactive in prospecting, and will have a team ready to respond to any quick-turnaround needs at events, should they arise.

client engagement consulting

Virtual Experiences

Virtual Experiences

Partnering with the top content creators globally to create cutting edge virtual experiences.  Zinc’s virtual experiences allows customers to still keep the connectivity with customers through unique interactives experiences that are delivered through a password protected livestream platform.

Sample Virtual Experiences – Live, Interactive & Fully Produced

  • Culinary – Cooking class / demonstrations
  • Sports / Thought Leaders – Fireside chats
  • Music – Unplugged storyteller sets
  • Fitness – Celebrity led classes