Category: Case Study

  • Virtual Experiences

  • Test

  • Monday Night Viewing Party with Robert Woods

    Experience Overview

    • Our client wanted a unique football themed event to entertain clients rather than using a traditional luxury suite

    Experience Highlights

    • Zinc secured LA Rams Star Wide Receiver, Robert Woods for a Monday Night football Watch Party
    • Woods watched the game with the guests while breaking down all the action
    • The amazing venue featured a bowling alley where guests got to bowl with Woods

    Results

    • Our client achieved their attendance goals and booked follow-up events in other markets
  • Kelsey Barnard Clark at Bluegrass Distillers

    Experience Overview

    • Our client tasked us with creating a memorable experience to celebrate the closing of a big deal

    Experience Highlights

    • Guests flew in on a private jet to internationally renowned Keeneland Race Track
    • Guests watched races in a private suite with featured appearances by celebrity handicappers
    • Guests enjoyed a private tour of Bluegrass Distillery
    • Top Chef Winner Kelsey Barnard Clark collaborated with the Distillery to create a bourbon themed menu
    • Guests left with a custom bottle of bourbon

    Results

    • Our client achieved 100% attendance for the event
  • Hamilton Cast Member Experience

    Experience Overview

    • Tasked to conceptualize and execute a C-Level event in NYC.  Leveraging the popularity of the Broadway hit – Hamilton, Zinc created the ultimate Broadway experience.

    Experience Highlights

    • Orchestra level tickets grouped together
    • Exclusive pre-show reception hosted at Bond 45
    • Reception was hosted by current cast members Mandy Gonzalez (Angelica Schuyler) & Euan Morton (King George)
    • Guests were able to mingle with Mandy & Euan and then see them on stage!

    Results

    • Our client achieved 100% attendance with the room filled with key customers
  • VIP Super Bowl Experience with Cris Carter

    Experience Overview

    • Our client entertained 50 of their top customers at Super Bowl.  Zinc created a custom package to take care of all of the groups needs.

    Experience Highlights

    • Lower Level tickets grouped together
    • Exclusive dinner reception hosted by Cris Carter
    • Private round trip transportation
    • Deluxe Super Bowl swag bag for each guest
  • Marc Forgione Iron Chef Experience

    Experience Overview

    • Our client needed to align with a well-known NYC personality to create a memorable event to differentiate themselves from the competition.

    Experience Highlights

    • Zinc secured Iron Chef Marc Forgione to serve as the company’s ambassador for the evening
    • Zinc executed a restaurant buy-out at Marc’s signature Restaurant Marc Forgione
    • Guests got to experience an intimate demo of Marc’s signature Chili Lobster dish
    • Custom gifts & personalized signed cookbooks were distributed to guests

    Results

    • Attendance goals were achieved and a special wine experience was booked as a follow-up event
  • Supper Club Dinner Series

    Experience Overview

    • Zinc was tasked to create a memorable evening in New York City to attract 50 of our client’s top customers
    • Zinc curated an evening that was hosted by Iron Chef Geoffrey Zakarian at his flagship restaurant, The Lamb’s Club
    • This event was replicated in 10 additional markets including Los Angeles, Chicago, Dallas, DC and Toronto among others
    • Zinc secured other celebrity chefs such as Nancy Silverton of Chef’s Table, Rick Bayless of Iron Chef America, and Susur Lee of Restaurant Makeover in addition to other James Beard Award winning chefs who cooked and hosted the groups at their personal restaurants or private homes

    Experience Highlights

    • A pre-dinner content focused Tech Talk led by company executives
    • Event featured an intimate cooking demonstration by Iron Chef Geoffrey Zarkarian
    • Guests enjoyed a signature multi-course menu and sommelier selected wines
    • Chef Zakarian mingled with the group, signed cookbooks and posed for pictures

    Results

    • Our client was able to reach their goal of customer attendance
    • Our client provided an entertaining and educational experience for their most important clients
    • Our client had a 1:7 salesperson to client ratio or better at each event
  • VIP Masters Experience

    Experience Overview

    • Our client ran a distributor incentive which culminated with a once-in-a-lifetime trip to Augusta to experience The Masters
    • Zinc handled the entire experience turnkey from pre-event details to post event wrap-up and reconciliation

    Experience Highlights

    • Tournament badges for the entire week
    • Private transportation to and from accommodations and Augusta National
    • Premium access to evening hospitality in Hammonds Ferry
    • Arranged meet & greet during the evening hospitality

    Results

    • Our client has engaged us to run this distributor incentive for four straight years
  • Exclusive Golf Clinic with Cameron McCormick

    Experience Overview

    • Our client came to Zinc with the need to create an experience totally different from anything they had done prior and specifically in the golf space for their customers in Dallas
    • Our client wanted to appeal to both advanced and beginner golfers
    • Zinc formulated an experience with PGA of America Teacher of the year, Cameron McCormick who trains former World Number One and three-time major winner, Jordan Spieth, at his ultra-exclusive training facility located at Trinity Forest Golf Club (hosts the Byron Nelson tournament each year)

    Experience Highlights

    • Cocktail reception with passed hors d’oeuvres as guests arrived in the lobby area of Altus Performance Center. Banners of Jordan Spieth’s major victories serve as the backdrop for the venue
    • Cameron McCormick delivered a speech to the group about everything that goes into training former world number one and three-time major winner Jordan Spieth
    • Photo opportunity with Cameron McCormick
    • Guests were split into three groups and worked with coaches on putting, chipping and full swing

    Results

    • Coming off the company’s biggest annual conference, our client was still able to get great attendance for the event without proper promotion time
    • Each attendee got to go home with a sleeve of branded Pro V1 golf balls