Exclusive Golf Clinic with Cameron McCormick

Experience Overview

  • Our client came to Zinc with the need to create an experience totally different from anything they had done prior and specifically in the golf space for their customers in Dallas
  • Our client wanted to appeal to both advanced and beginner golfers
  • Zinc formulated an experience with PGA of America Teacher of the year, Cameron McCormick who trains former World Number One and three-time major winner, Jordan Spieth, at his ultra-exclusive training facility located at Trinity Forest Golf Club (hosts the Byron Nelson tournament each year)

Experience Highlights

  • Cocktail reception with passed hors d’oeuvres as guests arrived in the lobby area of Altus Performance Center. Banners of Jordan Spieth’s major victories serve as the backdrop for the venue
  • Cameron McCormick delivered a speech to the group about everything that goes into training former world number one and three-time major winner Jordan Spieth
  • Photo opportunity with Cameron McCormick
  • Guests were split into three groups and worked with coaches on putting, chipping and full swing

Results

  • Coming off the company’s biggest annual conference, our client was still able to get great attendance for the event without proper promotion time
  • Each attendee got to go home with a sleeve of branded Pro V1 golf balls